Electrolux continues to expand within small kitchen appliances. The new Expressionist Collection is a premium range with a sleek, seamless, stainless steel design and intuitive, modern controls. It will be sold in Europe, Asia and North America.

This type of offer to the consumers is part of Electrolux strategy to grow its share of the large but fragmented global market for small domestic appliances.

The total market is estimated to be worth approximately 28 billion USD annually…

The Electrolux Group has showcased its latest innovations for homes in North America at the 2014 Kitchen and Bath Industry Show (KBIS) in Las Vegas. Products under the Electrolux brand included new dishwashers and induction hobs, combining striking design with high performance, while Frigidaire launched a number of time-saving features such as a two-in-one convertible freezer.

To address consumer demand for a faster, more effective clean, Electrolux introduced a new line-up of dishwashers, featuring a category leading 30-Minute Fast Wash cycle that delivers a professional-level clean…

One of the fastest ways to brighten up a kitchen can be with a splash of color against the typical white or stainless-steel background. Electrolux offers a fun yet practical way to do that with its new Go Colour! range of small appliances.

“Colors bring their own energy, affect the way we feel and personalize our homes,” says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux.

The limited edition Go Colour! coffee maker, toaster, water kettle, hand mixer, blender and stick mixer come in playful shades of red, purple and yellow. “They are a modern, fun way to express your style and personality,” Ringholm adds…

Using the company’s experience of creating professional products for top chefs, Electrolux has developed the new stick mixer Ultramix/PRO. Bringing the best features such as a triple velouté knife, extra long mixing bar and a special shape of the bell from the professional stick mixer to anyone who is interested in cooking on a higher level at home…

The Electrolux Infinity I-Kitchen refrigerator, launched in Brazil has a touch screen on the top door, which is getting attention from computer devotees all around the world, and the story is spreading in the blog community at the moment.

The main fascination among computer devotees is around the fact that the touchscreen interface is equipped with GNU/Linux operating system, being used in the Infinity I-Kitchen fridge.

Engadget, Gizmag, Slashdot, and ProFUSION are only some examples of the sources writing about the fridge…

Electrolux is starting a quiet revolution in the kitchen by introducing Powermix Silent. It’s 10 times quieter than the average blender and features a patented Sound Reduction System, great performance, and sleek design.

According to consumer research, many people feel that loud blender noise is disturbing.

“The desire for silent appliances is very important for consumers, particularly for appliances used in the kitchen where family and friends gather to eat and socialize,” says Julie Morin, Product Marketing Manager, Electrolux Floor Care & Small Appliance Europe…

Electrolux has launched the new RealLife dishwashers in Europe. Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.

The way people live today is not the same as 30 years ago, yet white-goods companies continue to manufacture dishwashers for the standard loads that were defined in the 1970s. Electrolux learned in its research that very few of these standard items have been left in kitchens…

Electrolux new chest freezer range gives consumers increased freedom and storage options thanks to the new Shield Condenser.

According to a European survey, more than 78 percent of all chest freezers are placed in areas such as the garage, the utility room or the cellar where they might be exposed to extreme temperatures. With this in mind, Electrolux has developed the new unique Shield Condenser. The Shield Condenser guarantees that the new chest freezer range maintains a high level of efficiency and reliability in any of these conditions. This is achieved by preventing condensation and rust forming on the walls and dirt from accumulating on the condenser…

There’s no longer any need buy expensive bottled water. Electrolux is cooperating with Brita® filters to provide clean water directly from the fridge, to protect your family and the environment.

The average European consumes about 105 liters of bottled water each year, with the highest consumption in Italy, Germany, Spain and France. In Sweden, average consumption per person per year is 25 liters of bottled water, while Italians consume almost 200 liters.

Bottled water represents two major problems: It is inconvenient and expensive for individual consumers and it represents a burden on the environment…