Electrolux Presents RealLife Dishwasher
Electrolux has launched the new RealLife dishwashers in Europe. Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.
The way people live today is not the same as 30 years ago, yet white-goods companies continue to manufacture dishwashers for the standard loads that were defined in the 1970s. Electrolux learned in its research that very few of these standard items have been left in kitchens.
People today use unusually shaped dishes, glasses of different heights, professional pots and pans and big vessels, all kinds of kitchenware that are difficult to fit into a conventional dishwasher.
Addressing consumer needs
Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.
And consumers expect their dishwasher to clean everything, whatever they load, however they load. That’s why Electrolux has created Electrolux RealLife – the most flexible and spacious dishwashers on the market today, with a unique four-centimeter higher XXL tub, thus offering the biggest loadable space, while keeping the same external dimensions.
Electrolux RealLife also deliver better washing results. The dishwashers have a completely redesigned hydraulic system and new double rotation Flexi-Spray and technology, which guarantee perfect spray coverage and outstanding washing results even in the most crowded and dirty loads.
RealLife are also environmentally friendly, thanks to the further energy and water consumption reduction (down to 8 liters of water in the auto program) and the use of new sustainable technologies, such as the Auto-Off function, which turns the machine off at the end of the cycle so no standby energy is consumed.
The dishwasher has been launched in most European countries. Find more information on the products via the local Electrolux websites.
- May 9, 2014
Electrolux Announces Expressionist Collection Of Tiny Kitchen AppliancesElectrolux continues to expand within small kitchen appliances. Water Kettle: 1.7L kettle with Variable Temperature Control and a realtime temperature indicator let the consumer choose and control the right temperature for tea...
- Feb 13, 2014
Electrolux Reveals New Appliances For North AmericaThe Electrolux Group has showcased its latest innovations for homes in North America at the 2014 Kitchen and Bath Industry Show (KBIS) in Las Vegas. To address consumer demand for a faster, more effective clean, Electrolux introduced a new line-up of dishwashers, featuring a category leading 30-Minute Fast Wash cycle that delivers a professional-level clean...
- Oct 7, 2012
Electrolux Introduces Go Colour! Appliances In Playful ColorsOne of the fastest ways to brighten up a kitchen can be with a splash of color against the typical white or stainless-steel background. “Colors bring their own energy, affect the way we feel and personalize our homes,” says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux...
- Jun 1, 2012
Electrolux Presents New Ultramix/PRO Stick MixerUsing the company’s experience of creating professional products for top chefs, Electrolux has developed the new stick mixer Ultramix/PRO. We have used this expertise and the best features from the professional product in Ultramix/PRO so that we can offer professional standards for cooking even in home environment,” says Mari Törmälä, Product Marketing Manager at Electrolux...
- Dec 14, 2010
Electrolux Infinity I-Kitchen Fridge Features Touch Screen Powered By Linux OSThe Electrolux Infinity I-Kitchen refrigerator, launched in Brazil has a touch screen on the top door, which is getting attention from computer devotees all around the world, and the story is spreading in the blog community at the moment. And in several places around the world, Electrolux is involved in projects testing systems for smart grids and smart appliances, that is energy systems that can communicate with the appliances and automatically detect and avoid consumption during peak periods of the day...