Electrolux Introduces Go Colour! Appliances In Playful Colors

One of the fastest ways to brighten up a kitchen can be with a splash of color against the typical white or stainless-steel background. Electrolux offers a fun yet practical way to do that with its new Go Colour! range of small appliances.

“Colors bring their own energy, affect the way we feel and personalize our homes,” says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux.

Electrolux Go Colour

The limited edition Go Colour! coffee maker, toaster, water kettle, hand mixer, blender and stick mixer come in playful shades of red, purple and yellow. “They are a modern, fun way to express your style and personality,” Ringholm adds. “They also make you think of fruits and berries when preparing breakfast foods and smoothies, for example.”

The intention is to spread happiness, energy and joy into the kitchen. “Colors can change our entire home and put smiles on our faces,” she comments.

The fun colors of the appliances also make them useful gifts. “They are good value and they are small,” Ringholm says. “Why not buy a stick mixer for a friend instead of flowers when you go for a dinner?”