Electro Kitchen » Hamilton Beach

Oct 5, 2009

Hamilton Beach Digital Simplicity Deluxe Rice Cooker/Steamer - A Multitasking Rice Cooker That Cooks More Than Just Rice

A world of vibrant flavors is as easy as pressing a button with thisversatile rice cooker/steamer from Hamilton Beach. Effortlessly cooka variety of white rice or whole grains to fluffy perfection. Or steamvegetables and meats for quick and healthy one-pot meals.

Hamilton Beach 37536

Hamilton Beach 37536

“This product has a delay/start timer that offers the flexibility of delaying the cooking process up to 15 hours in advance,” statesBetty Bryne, consumer test kitchen manager, Hamilton BeachBrands, Inc. “The consumer can add ingredients in the morning, setthe timer and come home to a fully-cooked meal. Pre-programmed digital controls ensure superior cooking performance – taking the guesswork out of preparation.”

Rice consumption has risen as knowledge and taste for the manydifferent kinds of rice and grains have increased. “Brown rice aloneincreased by 20% in 2008 and many consumers choose to cook more rice-based meals to lower a family’s food cost,” states Byrne.

Cooks Endless Variety – Enjoy all varieties of white and brown rice, whole grains, flavored rice mixes, beans, soups and one-pot meals.

The removable lid liner, nonstick pot and accessories aredishwasher safe, making cleanup quick and easy.

Key Features

  • Easy One-Touch Cooking – Boil/Simmer, White Rice, Whole Grain, Steam/Cook, Warm/Off and 15-Hour Delay Start. Automatically switches to warm after cooking.
  • Accessories – Steaming basket, soup ladle, rice paddle and measuring cup. Recipe and cooking guide also included.
  • Product Name/MSRPHamilton Beach® Digital Simplicity™ Deluxe Rice Cooker/Steamer; $49.99 (Model 37536)
  • Cooks Endless Variety – Enjoy all varieties of white and brown rice, whole grains, flavored rice mixes, beans, soups and one-pot meals. Gently steam food simultaneously during cooking; perfect for foods like vegetables, meats, dumplings and more.
  • Unique Boil/Simmer Button – Perfect for cooking flavored rice mixes. It automatically senses when contents boil, then switches to simmer for selected time.
  • Easy to Clean – Dishwasher safe removable lid liner, nonstick pot and accessories.
  • Capacity – 4-20 cup
  • Availability –November 2009

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