Electro Kitchen » KitchenAid

Feb 28, 2009

KitchenAid Adds New Model To Premium Blender Collection

With the introduction of a new premium blender carrying a suggested retail price of $79.99, KitchenAid rounds out a collection that ranges from this newest entry to its higher end blender models available in a range of designer colors and finishes. While features and design vary among the brand’s various models, all utilize a powerful motor and innovative blade design to make short work of crushing ice at any speed, according to Debbie O’Connor, senior manager of brand experience for KitchenAid.

KitchenAid Blender

KitchenAid Blender

The new model, available in classic black or white, features a generous 40 ounce glass jar, three speeds (low, medium and high) and simple, intuitive controls. Other selling points include two features not generally found in blenders at this price: specific buttons for each function, including a smoothie setting, and an automatic ice chopping feature that pulverizes ice cubes in seconds. For added safety, a locking collar and blade assembly prevents the blade from spinning if the jar is not attached.

The KitchenAid blender collection includes 3-speed and 5-speed models with various finishes, colors and jar designs, from 40 to 56 ounces, at suggested retail prices of $79.99, $99.99, $149.99, $169.99 and $179.99.

“This model was designed for the estimated 70% of consumers who use their blenders primarily for smoothies or mixed drinks,” said O’Connor. “With such a range of features, price points and even color choices across our blender line, KitchenAid now offers a model for virtually everyone shopping in the premium category.”

The KitchenAid blender collection includes 3-speed and 5-speed models with various finishes, colors and jar designs, from 40 to 56 ounces, at suggested retail prices of $79.99, $99.99, $149.99, $169.99 and $179.99. A 5-speed pink model with a suggested price at $149.99 generates a $15 donation to Cook for the Cure®, a KitchenAid initiative that has raised $7 million for Susan G. Komen for the Cure®.

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