Electro Kitchen » KitchenAid

Mar 13, 2010

Glass Bowl Gives KitchenAid Stand Mixer Vintage Look, Added Versatility

For many who simply had to have the 90th anniversary Stand Mixer introduced by KitchenAid last year, it was the mixer’s shiny, Candy Apple Red finish that sealed the deal. For others, it was the mixer’s clear glass bowl, whether for its vintage good looks or the practicality of its pouring spout and etched measurement markings. This year, in deference to those who already own a mixer, no matter what the color, KitchenAid will offer the glass bowl as a separate purchase, allowing for the same retro look and added convenience at a fraction of the cost of the anniversary model.

The glass bowl, which fits all 5-quart Stand Mixer models, is scheduled for availability in the spring at a suggested retail price of $79.99. “The bowl is a tribute to our earlier models, which paved the way for all KitchenAid products that followed,” said Debbie O’Connor, senior manager of brand experience for KitchenAid. “Beyond the vintage look, the bowl adds even more versatility to what is arguably the most versatile of all kitchen tools.”

KitchenAid Stand Mixer With Glass Bowl

KitchenAid Stand Mixer With Glass Bowl

The bowl’s added measurement lines help bakers and cooks follow recipes with less work, making complex tasks that much simpler. Measurements are labeled with both English and metric systems to eliminate any confusion. A convenient pour spout and strong glass handle are both elegant and practical. Clear glass also makes it easier to see ingredients, which can simplify projects and enhance the view for those watching or assisting, particularly children.

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