Electro Kitchen » Bella

Sep 12, 2012

Bella Launches Dots Line of Specialty Kitchen Appliances

BELLA announces today the launch of BELLA Dots. The contemporary collection, featuring a coffee maker, toaster and slow cooker, brings a new counter culture to the kitchen by adding fashion-forward color, style and design to the everyday appliance.

Available in eight vibrant colors (red, pink, blue, purple, grey, orange, green and pearl white); the signature textured metal shell features a recessed dot pattern and metallic finish on its chic exterior, adding another striking design element to the appliances' overall flair.

BELLA Dots 12-Cup Coffee Maker

BELLA Dots 12-Cup Coffee Maker

Providing a way to make home cooked meals in style, the BELLA Dots Collection offers consumers an economical appliance option, without sacrificing quality or aesthetics.

"Small kitchen appliances have become a sea of sameness," says Shae Hong, Founder & CEO of Sensio Inc., "Our goal was to offer unique and stylish design with eye-popping color and superior quality at an affordable price. We are delighted to finally introduce some fashion into the kitchen, without breaking the bank or compromising the quality of the products."

Available in eight vibrant colors (red, pink, blue, purple, grey, orange, green and pearl white); the signature textured metal shell features a recessed dot pattern and metallic finish on its chic exterior, adding another striking design element to the appliances' overall flair.

BELLA Dots Slow Cooker designed with a non-traditional oval shape, is making homemade meals easier than ever. Featuring a dishwasher safe, 6-quart stoneware cooking pot that doubles as a serving dish, it offers High/Warm/Low/Off temperature settings and comes complete with a tempered glass lid. Suggested retail price $39.99.

BELLA Dots 12-Cup Coffee Maker brews up the perfect cup at the touch of a button. Features include an environmentally friendly permanent filter, removable dishwasher safe brew basket, non-marking rubber feet, hidden cable storage and power indicator light. The Coffee Maker also offers a non-stick heating plate, keeping beverages warm for two hours. Suggested retail price $34.99.

BELLA Dots Two-Slice Toaster keeps things simple with consistent results. This pop-up toaster features extra wide slots with self-centering guides, a slide out tray, non-marking rubber feet and BAGEL and CANCEL buttons. It offers an auto shut-off and cord storage on the base, and is made of durable metal in a superior metallic paint finish. Suggested retail price: $24.99.

The BELLA Dots Collection is available exclusively at Target stores nationwide beginning Sept. 12, 2012. Limited colors are offered in-store (pearl white and red), while all other colors are available online at Target.com. The Collection will be sold at additional retailers throughout the country in 2013.

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