Electrolux is starting a quiet revolution in the kitchen by introducing Powermix Silent. It’s 10 times quieter than the average blender and features a patented Sound Reduction System, great performance, and sleek design.

According to consumer research, many people feel that loud blender noise is disturbing.

“The desire for silent appliances is very important for consumers, particularly for appliances used in the kitchen where family and friends gather to eat and socialize,” says Julie Morin, Product Marketing Manager, Electrolux Floor Care & Small Appliance Europe…

Hamilton Beach has redesigned the popular Stay or Go™ slow cooker based on feedback from consumers. The new slow cookerwas designed to include the most popular and well-liked features from the Hamilton Beach slow cooker line-up. The result? A slow cooker that can travel to the party, cook a fabulous meal and storeaway effortlessly.

The Deluxe Stay or Go™ Slow Cooker features a sealed lid latch with improved easy to use canister-style clips and a gasket for spill-resistant travel. It also features full-grip handles that fold flat when not in use for easy storage…

KitchenAid, the brand that changed American kitchens forever with the introduction of its iconic stand mixer in 1919, its first home dishwasher in 1949 and first countertop appliances in color in 1955, is marking its 90th anniversary with a special edition stand mixer in Candy Apple Red. As a tribute to earlier models, the new 5-quart Artisan® Series stand mixer will include a clear glass bowl in place of the stainless steel bowl currently provided, along with a 90th anniversary insignia on the mixer’s trim band…