Electrolux is starting a quiet revolution in the kitchen by introducing Powermix Silent. It’s 10 times quieter than the average blender and features a patented Sound Reduction System, great performance, and sleek design.

According to consumer research, many people feel that loud blender noise is disturbing.

“The desire for silent appliances is very important for consumers, particularly for appliances used in the kitchen where family and friends gather to eat and socialize,” says Julie Morin, Product Marketing Manager, Electrolux Floor Care & Small Appliance Europe…

Electrolux has launched the new RealLife dishwashers in Europe. Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.

The way people live today is not the same as 30 years ago, yet white-goods companies continue to manufacture dishwashers for the standard loads that were defined in the 1970s. Electrolux learned in its research that very few of these standard items have been left in kitchens…

Electrolux new chest freezer range gives consumers increased freedom and storage options thanks to the new Shield Condenser.

According to a European survey, more than 78 percent of all chest freezers are placed in areas such as the garage, the utility room or the cellar where they might be exposed to extreme temperatures. With this in mind, Electrolux has developed the new unique Shield Condenser. The Shield Condenser guarantees that the new chest freezer range maintains a high level of efficiency and reliability in any of these conditions. This is achieved by preventing condensation and rust forming on the walls and dirt from accumulating on the condenser…

There’s no longer any need buy expensive bottled water. Electrolux is cooperating with Brita® filters to provide clean water directly from the fridge, to protect your family and the environment.

The average European consumes about 105 liters of bottled water each year, with the highest consumption in Italy, Germany, Spain and France. In Sweden, average consumption per person per year is 25 liters of bottled water, while Italians consume almost 200 liters.

Bottled water represents two major problems: It is inconvenient and expensive for individual consumers and it represents a burden on the environment…